You are not necessarily a communication specialist, it is a unique profession that requires the implementation of an innovative strategy. This article is here to accompany you, advise you and help you in this reflection.
What types of files should I add to my playlist?
You can add several types of files:
images (.png, .jpg, .jpeg, .gif - note that the new iPhone image format ".heic" is not taken into account)
PDF
videos (.mp4, .mov, .avi)
The file size should not exceed 200 MB.
What image format should I use for my screens?
It all depends on the orientation of your screen. We strongly advise you to opt for a full screen display, this will make your window communication more impactful!
- If you have a landscape screen, your videos or photos must respect the following dimensions and ratio: 1920px (pixel) x 1080px, this is the image ratio*: 16:9
- If you have a portrait screen, your visuals must respect the following dimensions and ratio: 1080px x 1920px, this is the image ratio: 9:16
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💡 Good to know: What is an aspect ratio? In its simplest form, an aspect ratio - also known as an image ratio - describes the relationship between the width and height of an image. It is usually written as two numbers and separated by a colon (such as 1:1 or 16:9) |
What to create as content?
First of all, it is very important to ask yourself questions about your communication strategy, your needs and your tools! Below you will find different questions that can help you:
Are my screens in portrait? landscape?
Do I want to showcase my real estate?
Do I want to highlight my agency? My team?
Who is my current client? What is my strategy?
Where is my agency located?
Check out our article: Visibble Display - Example of Playlists if it helps you get some inspiration
How do I create content?
Today, there are several online tools available to help you create visuals or video montages without having any real technical or graphic skills! Don't hesitate to find out more about this.
However, for an aesthetic and qualitative result, do not hesitate to turn to communication professionals. With the VM Agency, different solutions are proposed to you to communicate, according to your needs, your desires and your budget. You can easily consult all our solutions directly from the VITRINEMEDIA website!